Resource Blog

Why Advertising Falls Flat in Individuals With Autism
A new study has found that people with autism spectrum disorder (ASD) may be impervious to misleading marketing compared to the rest of us. Rather than a disability, having ASD in this case may actually be a strength. With their greater focus on detail, people with autism are better able to tune out irrelevant context...
Why Does Autism Impact Boys More Often Than Girls?
According to the CDC, autism prevalence continues to climb with 8 year old boys afflicted 4.5 times more often than girls. What makes matters worse is the fact that many boys with autism are also diagnosed with ADHD. These disorders severely impact the learning process in the classroom environment and lead to a lifelong economic...
Target Is Releasing Adaptive Apparel For Kids With Disabilities
As part of its popular Cat & Jack Line, Target will soon launch adaptive apparel with features for kids with disabilities. On Sunday, the company will begin selling the clothing items online, which include long-sleeve tees, short-sleeve tees, bodysuits, hooded sweatshirts, puffer jackets and leggings in sizes 2T to 5T for toddlers and extra small to...
A Robot Designed To Help Kids With Autism Learn Social Cues
Blossom doesn’t look much like a robot. Of the two current prototypes Guy Hoffman and his team have made, one takes the shape of a bunny, with hand-carved wooden ears; the other looks like an octopus, with yarn tentacles that can curl up and down. They resemble rag dolls more than Roombas, and that’s entirely...